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On Mother's and Father's day, RITZ wanted
to celebrate Foster Parents. To do this, we
created a short film highlighting these often
over-looked welcomers.
Our team worked closely with the National
Foster Parent Assoc. to uncover real insights
from the fostering community. We even cast
a former foster child in the spot
Seeing the communities response to the work was the best part.
To continue the project past the TVC, we partnered with real Foster Parents to highlight their
inspiring stories on social, complete with AMA sessions for viewers to learn more about Fostering.
We hosted all this and facts about Fostering on our Foster Welcome website.
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