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On Mother's and Father's day in 2021, RITZ wanted to celebrate the unsung heroes of the day, Foster Parents. To do this, we created a short film highlighting these often over-looked welcomers.
Our team worked closely with the National Foster Parent Assoc. to uncover real insights from the fostering community. We even cast a former foster child in the spot.
For privacy & security reasons, Foster Parents are not allowed to post photos of their foster children's faces online, but we found they were getting around this by posting photos of their Foster Children with their faces blurred. So we created a promotional sticker pack on Snapchat with colorful masks & sunglasses, so Foster Parents could share their kid's with a little more fun!
The best part was seeing the communities response to the work.
To continue the project past the TVC, we partnered with real foster parents to high light their inspiring stories on social, complete with AMA sessions for viewers to learn more about fostering.
We hosted this series and facts about fostering on our website.
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