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This Mother's and Father's day, RITZ wanted to celebrate Foster Parents.
To do this, we created a short film highlighting these often over-looked welcomers.
Our team worked closely with the National Foster Parent Association to uncover real insights from
the fostering community and even cast a former foster child in the spot.
CD: Sara Kuhs | CW: Jonathan Carl | Directed by Zia Mohajerjasabi
press: adweek marketingdrive tinybeans
Seeing the communities response to the work was the best part.
To continue the project past the TVC, we partnered with real Foster Parents to highlight their
inspiring stories on social, complete with AMA sessions for viewers to learn more about Fostering.
We hosted all this and facts about Fostering on our Foster Welcome website.
This project was an inspiration and I was so grateful to be a part of it.
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