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In 2017 Subway had a sales issue, so we used irreverent humor to target their audience: Bro-mennials.

We had soooooooo much fun.

Copywriters: Molly Burke & Katie Lynne Moncure   |   CDs Mik Manulik &  Scot Crooker


Nearing Thanksgiving, we needed to sell the Autumn Carved Turkey sandwich.
How do you sell new products to Bro-mennials? You cut them with longswords.

And later, with the Rueben sandwich, we took it behind-the-scenes.

I haven't eaten a Subway sandwich since.

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