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In 2017 Subway had a sales issue, so we used irreverent humor to target their audience: Bro-mennials.
We had soooooooo much fun.
Copywriters: Molly Burke & Katie Lynne Moncure | CDs Mik Manulik & Scot Crooker
Nearing Thanksgiving, we needed to sell the Autumn Carved Turkey sandwich.
How do you sell new products to Bro-mennials? You cut them with longswords.
And later, with the Rueben sandwich, we took it behind-the-scenes.
I haven't eaten a Subway sandwich since.
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