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In 2017, Subway has a sales issue.
SO we used irreverent humor to target their audience: Bro-mennials.
This was the first campaign
I ever worked on, and we had sooooooooooooooo much fun.
CDs: Mik Manulik & Scot Crooker
CWs: Molly Burke & Katie Lynne Moncure
Nearing Thanksgiving, we needed to sell the Autumn Carved Turkey sandwich.
How do you sell new products to Bro-mennials? You cut them with longswords.
And later, with the Rueben sandwich, we took it behind-the-scenes.
I haven't eaten a Subway sandwich since.
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