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During a time of extreme isolation, RITZ encouraged consumers to expand their inner circle, and their palette, by welcoming new friends & flavors into their hearts and stomachs.
This addition to the Taste of Welcome campaign proved that a new friend could be closer than you thought.
We introduced new RITZ recipes from around the world and gave viewers an opportunity to say hello in a new language!
Then, we followed up on social to encourage small acts of kindness in daily life, and challenged viewers to be more welcoming.
CD: Sara Kuhs CW: Jonathan Carl Director: Maureen Hufnagel Production: Superjoy Illustrations by me
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