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RITZ was launching a new product! In a flooded market! During a pandemic!

We created a heavily branded RITZ world to drive home to viewers this was a NEW, CHEESY CRISPY snack, only from RITZ. 

CD/CW:  Sara Kuhs     |    CW: Melanie Matlock     |    Production with Brand New School

The next step was a celebrity endorsement!! Careful, Sofia Vergara might steal your Cheese Crispers.

See if you can count all the RITZ logos in the work!

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