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RITZ was launching a new product! In a flooded market! During a pandemic!
We created a heavily branded RITZ world to drive home to viewers this was a NEW, CHEESY CRISPY snack, only from RITZ.
CD/CW: Sara Kuhs | CW: Melanie Matlock | Production with Brand New School
The next step was a celebrity endorsement!! Careful, Sofia Vergara might steal your Cheese Crispers.
See if you can count all the RITZ logos in the work!
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