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RITZ was launching a new product! In a flooded market! During a pandemic!
To make sure people knew these scrumptious new cheesy bites were from RITZ, we created a heavily branded RITZ. So people new this cheesy, crispy snack could only come from RITZ.
CD: Sara Kuhs
CW: Melanie Matlock
Production: Brand New School
The next step was a celebrity endorsement!
Careful, Sofia Vergara might steal your Cheese Crispers.
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