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Lay's Flavor Drop

For so long, US Lay's customers complained they couldn't get the unique global flavors of Lay's in the states. 

With the Lay's Flavor Drop, customers could choose from 3 global flavors from Greece, India and South Korea, for a limited time, and even win a chance to go there. 

Gorgeous illustrations by Helen Lee.

CD: Matt Shaffer    Production: LOBO 

TEAM: Sadie Caparelli, Allie Kainz, Sara Cusumano & Joanna Stubbins

Lays_concept_South_Korea_02.png
Lays_concept_South_Korea_01.png
Lay's_Global Flavor_Korea Honey Butter-metallic.png
Lays_concept_India_v003_op001.jpg
Lay's_Global Flavor_India Masala-V2-metallic.png
Lays_concept_greece_v003_op01.jpg
Lay's_Global Flavor_Greek Tzatziki-metallic.png
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