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Land O Lakes Soft Squeeze Spread

Land O' Lakes was launching
a new product and had to get Millennials to listen. 


So we told them to break-up with their cold, hard butter in the truest form of millennial communication: break-up songs. 

CD: Anne Marie Hite     Production: Mondial  

CW: Molly Burke           Music: Butter

We wrote :15s for genres like R&B, 80s Rock, Blues and a millennial classic: Emo.

People loved them. Full album still TBD.

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The product was so fun to write with, we created companion
social assets for friends to tag & share with each other.

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