Land O Lakes was launching a new product: Soft Squeeze Spread. So my partner Molly Burke built a campaign utilizing music

and wrote breakup songs telling Millennials everywhere it was time to breakup with their cold, hard butter. 

CD: Anne Marie Hite    |    Music by Butter   |    Production at Spang TV   |   Editing by MONDIAL RVA

After the main video, we wrote :15s for genres like R&B, 80s Rock, Blues and (a personal Millennial favorite) Emo. 

And people loved them.

Full Album still TBD. 

Getting the music stuck in our heads was great and all but my favorite part of the project were the images we grabbed for social. 

So colorful. So supportive.