Vasectomies spike during March Madness, so we built a "JEWEL STOOL" so guys could cool their beer & their jewels while binge watching basketball.
Probably the most fun I will ever have on a project. And we got shortlisted at CANNES. Go nads!
To spread the news about the video, we created faux medical brochures that were featured in BWW and sent to Urologist offices around NYC!