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Clue was relaunching their game with hot new characters.
Our job? Plot a murder and bring a beloved board game to the modern world of ~social media~.
CD: Caroline Ekrem | Creatives: Sydney Aloe Kelsey Whipple & Karly Brooks | Production with Sauvage TV
press: adweek hollywood reporter
In order to make this project as realistic as a Netflix crime drama, we painstakingly plotted the evening of the murder, down to the minute.
We challenged internet crime junkies everywhere
to uncover the truth in a 4-week murder mystery investigation on Clue's Instagram, complete with false accusations from our characters, and misleading evidence.
And we kicked everything off with the trailer.
We created over 70+ pieces of content for viewers to explore.
So who did it?
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