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Clue was relaunching their game with hot new characters.
Our job? Plot a murder and bring a beloved board game to the modern world of ~social media~. 


CD: Caroline Ekrem     |    Creatives: Sydney Aloe   Kelsey Whipple & Karly Brooks   |    Production with Sauvage TV

press:   adweek  hollywood reporter

In order to make this project as realistic as a Netflix crime drama, we painstakingly plotted the evening of the murder, down to the minute.

We challenged internet crime junkies everywhere
to uncover
the truth in a 4-week murder mystery investigation on Clue's Instagram, complete with false accusations from our characters, and misleading evidence. 

And we kicked everything off with the trailer.

We created over 70+ pieces of content for viewers to explore.

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IG Feed
IG Feed
IG Feed

So who did it?

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